Social Media

Social media is a general term for a range of internet-based applications that allow people to create, co-create, share and interact with information. The scale of use of these tools is phenomenal with the most popular applications having billions of active users worldwide.

Use of such tools by higher education providers is already common and is increasing. The cultural trend implied by use of such tools is a significantly different and more social relationship between higher education providers and their stakeholders.

The Linkedin Learning course linked to here can give you some ideas about how to use social media in teaching.

Of course, it is always important to use social media in teaching in line with YSJ social media policy:

To ensure that students who are not familiar with new technologies are not disadvantaged, the VLE (Moodle), Mahara and Sharepoint should be used as the main on-line environments for publishing core resources, lecture materials and formal student communications. The University does however recognise that social learning tools are increasingly being used as teaching resources to enhance and develop the curriculum and respond to learner expectations.

There is strong evidence that the effective use of social media is delivering considerable benefits across all aspects of university activities.

-Students are making contact with their peers through university networks before arriving on campus, and in some cases even prior to application, aiding recruitment and retention.

-Researchers are engaging in action research and communicating about their research using such tools.

-Students are using the tools to develop and demonstrate their competence in skills required for the world of work.

-Universities are using the tools to reach, interact, and work collaboratively with a range of audiences and using such public engagement to show the value of their activities in relation to the wider economy and society.

-Social tools are changing the nature of internal communications between university services and their customers.

-Social media tools are being used effectively to enhance learning and teaching practice: in this Toolkit we look at examples of their use to support peer review, peer support, collaborative working and enhancing learning in large group settings.

-Social networks offer another channel to engage with university alumni.

10 Days of Twitter

Ever wondered if Twitter might be a useful tool for enhancing your teaching & learning, or developing your personal learning network? Not sure how to get started, or how it all works?

YSJ10DoT will help you to learn to use Twitter from scratch, build up your network and join in the conversation in 10 days!

YSJ10DoT normally runs over a set ten days during the academic year giving participants the opportunity to connect and learn from one another. However, you can follow the course at any point in the year and learn all the same useful tips. Of course you can always contact the TEL team with any issues - @YSJTEL.


Day 1 – Creating and personalising your Twitter account

Day 2 – Sending tweets

Day 3 – Following people

Day 4 – @Replies, mentions & direct messaging

Day 5 – Tweeting media and polls

Day 6 – Retweeting

Day 7 – Hashtags & trends

Day 8 – Twitter feeds and tweetchats revisited!

Day 9 – Managing information on Twitter (incl. archiving & scheduling tweets)

Day 10 – Exploring Twitter for learning and teaching


Technology Enhanced Learning | York St John University